Project Background

This is a self initiated project. I took up this project to exercise my interviewing and researching skills in general. I used “tree testing” method to test my IA for the first time in this project! Prioritising features was yet another exercise I thoroughly enjoyed!

Deliverables

• [ ] Research
• [ ] Analysis (Journey maps and storyboarding)
• [ ] Prioritisation
• [ ] Testing and evaluating IA
• [ ] Prototyping

Problem Discovery:

Young adults aspire to travel a lot! Instagram reels, tiktoks, travel vlogs inspire them to travel places. But many don’t get to fulfill their dreams due to multiple roadblocks.

How might we help young travel aspirants overcome their roadblocks and help them travel places?

🔍Research

Research Goals:

• what are the roadblocks? (follow up and deep dive on this)
• what do they aspire?

Research methods:

• In-depth interviews
• Surveys
• tree testing
• Secondary research

✍Insights and Findings

👩‍🦰Personas and Storyboarding

💡Scope defining

From the research, I pivoted the product around these major problems: